Made Event, the powerhouse, electronic dance music production team that brought us Electric Zoo has teamed up with A|X Armani Exchange for a new venture at the 2,100-capacity, Nokia Theatre in Times Square. The two firms will host a new series of parties in 2010, aimed at injecting new energy into the New York nightlife. The companies promise partygoers concert-style production values, but with an intimate club vibe. The series kicks off with Netherlands superstar, Ferry Corsten, and Swedish up-in-comer, John Dahlbäck, on February 12. According to Made Event, The electronic music events will dazzle revelers with top-notch sound, lighting, and visual effects, in addition to expert staging and cutting-edge sets.
Made Event’s Laura De Palma and Mike Bindra commented on the Nokia project: “We’re excited about bringing our events and production into a new space. The Nokia Theatre will elevate the nightlife experience and provide the best of both worlds – an authentic club vibe juxtaposed with first-rate big stage production values.”
Other slated acts include ATB on March 19 and Eric Prydz, with Sébastien Léger on March 20. More details on the Nokia Theatre series will be forthcoming at MadeEvent.com .
